When Pottermore was announced two months ago, I wrote an article about it with my thoughts. Now, having already tried it, I just have to do a “mea culpa”. Do I still think Pottermore is publicity stunt? Yeah, I do, but it’s amazing publicity stunt so I can’t complain.
I had the chance to try it in this beta version, being one of the first visitors. In fact, there were no comments or likes in Objects and Texts when I used it, so I am pretty sure there were not too many people experiencing it at the same time as me. Pottermore really is a great experience, re-reading the books in this new way make me feel as if I’m young again, when I read the books for the first time.
The promise about “You are the new factor in this story” is true. From making spells to resolve enigmas or catch a snitch; those are experiences we enjoyed along with Harry. But, surely, the best experiences are being sorted into a house or having your first wand.
Pottermore is Transmedia: a technique of telling stories across multiple formats. Pottermore is that, the same Harry Potter story, but in this new and incredible platform, which I really loved and I think is going to get better through time. However, what I most enjoyed were the new texts by J.K. Rowling, telling us new information about McGonagall, the Dursleys and even Professor Quirrell.
Even if Pottermore is publicity stunt to sell more books and keep the Harry Potter franchise alive (and I’m convinced it is), we really can’t complain. It’s an unique experience to re-enjoy and re-visit. I dare say that Pottermore is even a better company for the books than movies are. We see the books from this new point of view, shared by Rowling, with illustrations from her own imagination and new canon information which we must discover through our actions.
When I criticized Pottermore I didn’t know it was going to be like this. I apologize because this is a great experience for the Harry Potter fans, especially for the ones who love the books. Thanks to the Pottermore Team for letting us experience this through their amazing job.